In addition to the free versions, you can also get the higher quality, premium themes that are offered at a relatively small price (usually under a couple $100.00 dollars). Or if you prefer, you can pay a higher fee for a completely customized theme which could easily cost you $5,000.00 or more.
They come in a wide variety of different styles and options to choose from and this can make choosing the right one for your affiliate marketing business very challenging. This is where getting a better understanding of the differences in themes can be very beneficial for you.
What Are The Differences In Themes
The main difference in the themes, comes down to how your site will look to your visitors and what kind of impression you will make on them. Here is a quick run down of how they work :
With the free options they provide basic functionality and simple designs. Because they are free there are alot more people who use them and they are often best suited for personal use blogs. They can be used “as is” or you can install plug-gins or widgets to add additional functionalities and features to them.
These themes provide you with more distinctive designs and greater built-in functionality. They are better suited for affiliate marketing sites for a variety of different reasons for example :
1.) They give you more flexibility and customization within the many different theme elements.
2.) They can also help you stand out from your competition by allowing you to create your own unique site appearance and
3.) They tend to look much more attractive and professional than free themes.
The main benefit of using premium themes is that they will be more effective in helping you to generate sales.
This is what you would pay a website designer for. This option can allow you to have a professional site created that will be truly unique to your business. The downside of this is that each time you need a change or modification done, you may need to pay a web designer to re-code your theme design to accommodate the change.
In most cases as an affiliate marketer, you are going to get the best results by investing in a professional looking theme that will make a very good first impression with your site visitors.
If you are just starting out and not ready to invest in getting a custom theme created for your sites yet then using a premium theme would be your next best option. Now lets take a quick look at what to look for in a quality theme for your site(s).
What To Look For In Wordpress Themes For Affiliate Marketing
Here are a few key things to make sure that you are getting in a theme to maximize its marketing potential :
+ Clean Layout - In most cases you will want to have a theme that is both attractive and professional looking. Simplicity is the key, you do not want to have any distracting elements built into your theme design. A clean layout will allow you more control over what your visitors are able to easily focus on at your site.
+ Easy Setup And Configuration - In most cases if your theme is a Wordpress theme, it will be a simple and straight forward method for setup and configuration. Another great advantage of premium themes is that they usually come with complete tutorials or training guides to walk you through multiple configurations or options. You will also often receive access to 24/7 support with premium themes as well.
+ Flexibility - You should be able to move different elements around so that you can make changes as needed. For example placing your side bar on the left or right side of your theme as well as using a two column or three column theme gives you more options to choose from and work with.
+ Customization - A key to being successful online with affiliate marketing is to be unique and stand out from the competition. By being able to customize your site you will be able to create unique sites that will catch the attention of your visitors. You want to have the ability to change things such as your theme layout, logo or site header colors as needed.
Many premium wordpress themes for affiliate marketing will also allow you to change more advanced features such as sidebar placement, menu styles and many other features. It is important that you have as much control over the look, style and layout of your site as possible. This will allow you to change, test and improve different aspects of your site. Each improvement that you make can help you increase your conversions.
+ Search Engine Friendly - By being search engine friendly your theme will be helping your rankings instead of hurting them. With free themes you may need to be familiar with html or css to make sure that they are SEO friendly. Most premium themes will list this as one of their features or benefits and with a customized theme you can make this a requested item.
+ Features And Options - There should be a good balance of the right amount of features and options for exactly what you want to accomplish with your site. An example of this would be selecting a theme designed for marketing in an ecommerce niche which may need a shopping cart and payment processing vs a dating niche which may do very well with a basic layout and an opt-in form. They would need a different set of features and options to optimize them for there specific niches.
Wordpress Themes For Affiliate Marketing Conclusion
It is often very tempting to use free themes for your site initially. However if you are seriously concerned about building attractive sites with a professional image then it is much better to go with either a custom made theme design or one of the premium wordpress themes for affiliate marketing.
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