These online business marketing strategy tips and ideas will help you look at and think about the big picture for advertising your business online. It will also help you develop an effective action plan for making ongoing progress in the key areas for marketing success which are traffic and sales or monitization.
This can also help you understand how to write a business marketing strategy that will work best for you based on your current knowledge, skills, goals, abilities and resources.
There are a lot of different choices and options that are available and that will increase and change over time. I like to use the grocery store analogy, if you know what you want or what you need to get before you get to the grocery store then you will not be as likely to become overwhelmed or distracted by all of the shinny new things that are trying to get your attention.
By taking the time to look at the options available before hand, you can better decide which options you should be actively pursuing to grow your business and make more money online.
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Now lets take a brief look at Some of the Online Business Marketing Strategy Tips And Ideas
1.) Google & Search Engine Optimization (SEO) - This consist of having a good understanding of Googles ranking and algorithm in order to get your content ranked as high as possible in the search engine results pages (SERP’s). This will require you to focus primarily on these 3 things :
* High Quality Content - The main goal of most online users is to find content that meets (or exceeds) their needs. This is also why it is so important to search engines as well because search engines are focused on meeting the needs of the searchers.
* On Page/On Site SEO - This will include things like your meta tags, content relevance, content richness (images/videos), meeting the needs or expectations of the reader, etc...
* Off Page SEO - This will focus more on backlinks, social signals, branding, etc...
2.) Social Media - This includes sites like Facebook, Twitter, Google+, YouTube, LinkedIn, Penterest, Tumblr, etc... And bookmarking Sites such as Delicious, Reddit, Digg, StumbleUpon, etc...
3.) Paid Traffic - This can help you to get the quickest results in the shortest amount of time however it also involves the greatest risk of loss of money. In most cases however if the loss of money is budgeted for and small enough then it can be viewed as a necessary cost of acquiring data upon which improvements can be made that will hopefully result in you ultimately achieving a profit.
The key with paid traffic is tracking and split testing to continuously work on improving your results while at the same time reducing or minimizing your cost to have a positive return on investment (ROI).
This is a very different skill set than using SEO to get traffic and will require a good amount of your attention and focus if you want to really get good at it. Some of the main options available include options such as : Media buys, Google Adwords, Facebook Ads, banner advertising, Pay-Per-View (PPV), etc...
4.) Public Relations Marketing - This involves focusing on getting attention from other influential or highly respected authorities within your market or niche. This can include any and all of the following :
Guest Posting, Press Releases, Having A Blog Review Done on your blog, doing joint venture product launches, attending live seminars and events, etc...
5.) Monitization Strategies - This can include methods such as Affiliate Marketing for vendors like Clickbank, Amazon, Commission Junction, LinkShare, Slimlinks, etc... Another option is to monitize your traffic with different ad sources such as Adsense, Kontera, Chitika, infolinks, etc... And a third option is cost per action or CPA marketing, which is actually can be viewed as a separate form of marketing in itself.
Now that you have gotten a brief look at the big picture for online business marketing strategy options you should be able to pick out the ones that excite or interest you the most and work on implementing them to help you to grow your online business.
Additional Reading :
5 Web Business Tips To Help Beginners Become Successful Online
How To Make Money With Affiliate Marketing
Best Way To Raise Website Traffic Fast