Social media marketing can be one of the best and fastest ways to get more traffic to your site and quickly grow your business. The reason this is true is because social media has moved mainstream and to the forefront of the internet.
Even major search engines like Google have acknowledged the increasing impact that social media sites are having on the way people use the internet. And this trend is only expected to increase as time progresses and the internet continues to grow in use and popularity. Just in case you are not sure what the buzz is all about, lets take a quick look at a brief explanation.
What Is Social Media Marketing
Basically it is a strategy which consist of using the internet and social media sites to connect with others in your market or niche who may be interested in what you have to offer and establishing a good relationship with them by providing value to them before you present your offer.
It should be used as a two way form of communications to provide information about your subject or topic as well as getting feedback, comments or suggestions from your audience.
It is sometimes referred to as a modern day form of word of mouth advertising, which is often considered one of the most effective forms of marketing that ever existed. Word of mouth advertising is basically when one person tries a new product, likes it and then spreads the word by telling all of their friends about it.
Benefits Of Social Media Marketing
There are actually quite a few benefits that you can expect to enjoy as a result of creating an effective social media campaign. Here are a few of the most common ones.
* Very low cost method of marketing and advertising - If you are a one person operation you can sign up at social media sites for a free account and get started with no out of pocket cost. However, if you have a larger company or want to be more aggressive with your social media marketing efforts then you can certainly invest in building a marketing team and a much more elaborate marketing campaign.
* Easy Of Use - Most online marketers are at least some what familiar with the ever changing marketing strategy of search engine optimization (SEO). Using SEO alone can be very time consuming and can take along time to produce results. With social media marketing you can publish your content on a blog, Youtube, Facebook or any other social site and start getting traffic and more back links to your site right away.
* Viral Marketing Potential - It can allow you to expand your marketing reach exponentially when one visitor shares your content with their network of friends and followers.
* Increased Opt-ins - You can configure your social media setup so that visitors need to take a desired action (optin, Like, Re-tweet,etc) to receive access or to get a special bonus.
* High Conversion Rates - When used properly by focusing first on building trust and rapport, you can often increase your sales dramatically as a result of better prospect and customer relationships.
These are just a few of the many different benefits that you can expect to enjoy, now lets take a look at how you can make this work for you.
How To Use Social Media Marketing To Grow Your Business
The exact steps that you will need to take will vary from person to person based on the specific platform you choose to use. For example you would apply some methods differently on Facebook than you would on Twitter.
However these are the basic steps that can be applied for almost all platforms.
Step 1.) Training - One of the most important things that you can do to help ensure the success of your social media efforts is to start by getting training for each specific platform. Get the best level of training that you can afford and view it as an investment in your marketing and traffic getting efforts which can lead to additional sales and income for you.
Don Crowthers is one of the best online marketing experts to go to for learning how to get the best results possible in the shortest amount of time. Here is where you can learn more about Don’s training =>
http://this-is-perfect.info/SocialMediaTraining
Step 2.) Market Research - You will want to get to know your online audience and this can be done by finding out what are their favorite social media sites. You can do a google search on “social media demographics” to get a list of sites with this kind of information.
It may not be a super popular site like Facebook or Google+, it may be an up and coming brand new site that is quietly growing in popularity. A few good sites to start out with include Facebook.com, Twitter.com, Digg.com, Pinterest and StumbledUpon.com
Step 3.) Plan your social media strategy - You will want to have both a strategy ‘business use’ plan and a marketing plan. Your business use plan should outline how you plan to use social media to grow your business based on your company’s goals and objectives. In your marketing plan you should plan to do the following things :
+ Follow whats being discussed in general conversations.
+ Start engaging others by providing useful content.
+ Avoid getting involved in negative comment fights.
+ Build a good relationship before promoting your products.
+ Follow other thought leaders in your market.
Step 4.) Setup and Implement your campaign - You will need to signup with a user account and enter your profile information. You should also include a link back to your main site if possible.
Step 5.) Make appropriate updates - You should have a regular content publication schedule so that just like with a blog, you are posting or sending out fresh content on a regular basis.
Step 6.) Monitor Each Campaign Daily - See who is commenting, liking and sharing your content and respond to incoming comments or reply’s. If you find it necessary, and often it is, to respond to a negative comment, always, show your high level of integrity by finding a way to frame your response in a positive way.
Social media marketing gives you the ability to communicate directly with your prospects and customers. However it is important to keep in mind that Its about making more connections with others and building relationships by providing "Value" to them before marketing your product or service.
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